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Project Title | FORTE STORE - DIGITALIZE + |
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Project code | 6701 |
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Intervention region | Braga |
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Beneficiary Entity | Neptune Ring, SA |
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Approval date | October 4, 2024 |
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Start date | 18-09-2023 |
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Estimated completion date | September 17, 2024 |
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Total eligible cost | 85,000.00 EUR |
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Financial Support PRR | 42,500.00 EUR |
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Description of the operation |
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The Forte Store - DIGITALIZAR + project, promoted by Neptune Ring, SA, falls under the Digital Transition of Companies - Internationalization via E-commerce measure, within the scope of the PRR (Recovery and Resilience Plan), and aims to strengthen the international presence of Forte Store and Mellmak through the modernization and expansion of their digital channels. |
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Operating in a highly competitive sector such as fashion and multi-brand retail, the company is betting on digitalization as a strategic factor to enhance the scalability of its business model, keeping up with global consumer trends and the demands of international markets. |
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The project is based on the evolution of the existing online store, through the redesign of the layout, migration to a more robust e-commerce platform, and the introduction of new functionalities, namely adaptation to various languages, new payment methods, subscription systems, and advanced tools for analyzing customer performance and behavior. These improvements provide a more intuitive, personalized shopping experience aligned with the expectations of international consumers. |
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In parallel, an integrated digital marketing strategy is implemented, combining SEO and SEA actions, paid campaigns on search engines and social networks, social media marketing, display advertising, and marketing automation. These initiatives aim to increase qualified traffic, strengthen brand awareness, and improve its positioning in key target markets, namely Spain, France, Italy, Germany, and other European markets with high growth potential. |
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Integrating CRM tools and collecting structured data allows for the analysis of purchasing habits, audience segmentation, and the adaptation of offerings to local preferences, contributing to customer loyalty and more efficient management of inventory and campaigns. |
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With this investment, Forte Store consolidates its digital presence and establishes itself as a benchmark in premium fashion e-commerce, reinforcing the brand's international competitiveness and enhancing the value of the Portuguese industry in a global context. |
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Objectives and expected results |
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Objectives: |
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Digital transition of the company within the framework of "Internationalization via E-commerce": Innovate the business model through digitalization, making it more capable of operating and acquiring business in target markets. |
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Expected Results: |
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Number of new services and/or features introduced in the online store = 2Number of new marketplace sign-ups = 3Number of markets covered by digital marketing actions = 3Number of new services and/or features introduced in the online store = 2 Number of new marketplace sign-ups = 3 Number of markets covered by digital marketing actions = 3 |
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